My primary passion is to help SaaS businesses grow. I achieve this through a number of different tactics starting with an initial marketing strategy which helps ensure that activities are prioritised.
Most of my clients are looking for a combination of the following:
1. External expertise to help ensure the existing team are focused on the right areas
2. A need to delegate a core function in confidence
3. Someone who can get things done without needing to be micro- managed
4. Someone who can ensure growth initiatives are in place
How I Help?
The approach I take is very client centric so the ways I help can vary considerably. In some instances I will act as the Chief Marketing Officer, making decisions and implementing a marketing strategy. Others can be working with CEO's to ensure the sales and marketing function are operating as effectively as they can. I can also undertake discrete projects - for example a US technology company may be seeking to assess a market entry strategy into Europe and are seeking some local input into the decision.
The following is a list of the services I provide.