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Alan Gleeson


HOW DIGITAL HELPED TRANSFORM RYANAIR’S FORTUNE
This article describes how Ryanair’s belated adoption of digital has contributed to the turnaround in their fortunes in 2014. In it I explore the key elements of their digital strategy.
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saas, b2b marketingDEFINITIVE GUIDE TO B2B MARKETING
Looking to generate more leads for your B2B or SaaS Startup? Read my definitive guide to B2B marketing on SaaS Resources
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SEND THE RIGHT SIGNAL
It is time for entrepreneurs to lift their game when it comes to site design and web maintenance strategies, writes Alan Gleeson. Too many ignore basic principles which only serve to undermine visitors confidence in the site.
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WHY EUROPE LAGS THE US IN TECHNOLOGY STARTUPS
This article was published initially on Techcrunch and looks to explore some of the reasons why significant gaps remain between the U.S and Europe when it comes to the creation of successful Internet companies.
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THE IMPORTANCE OF TRACTION
Read what ‘traction’ is and why demonstrating that you are obtaining meaningful traction is such an important part of the startup journey.
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